Our website has been revamped

Greater clarity for our visitors

The relaunch focused on one key objective: making information easier to find. That is why we have overhauled the entire site structure and organised it more clearly. 

New colour scheme: black, red and PMS Warm Gray

Our new logo set the tone: bold black and red accents that symbolise precision, energy and brand recognition. We also opted for Warm Gray, as it brings calm and balance to the design. It serves as a unifying element between the strong contrasting colours and evokes natural materials. Our aim was to incorporate a colour that radiates reliability, stability and down-to-earthness – values that are particularly important to us as a company from the Black Forest.

New typography: Frutiger meets Market Pro

In addition to the colour scheme, we have also expanded our typeface family. Our tried-and-tested Frutiger remains the foundation – modern, clear and highly legible. A new addition is Market Pro, a handwritten and authentic typeface designed to add a touch of informality.

New features that offer real added value

Our new FAQ section answers the most frequently asked questions in a concise and easy-to-understand manner. The questions are divided into the following nine topics, which we frequently encounter:

1. General
2. Production, Origin & Quality
3. Sustainable Business
4. Eco-friendly Ballpoint Pens
5. Antibacterial Ballpoint Pens
6. Refill Production
7. Personalisation & Printing
8. Ordering
9. Service

Our new blog & press section will keep you up to date with the latest news:

• Company news
• Expert articles
• Press releases
• Behind-the-scenes insights

With this relaunch, we have taken an important step towards the future. The new design, improved features and clear structure ensure that our website not only looks more modern, but is also more efficient, informative and user-friendly.

As part of this process, we have of course also updated our CI guidelines, which you can find in the ‘My Klio’ section under ‘Download – Marketing Materials’ or via the link below: