The ‘wow’ factor or corporate identity?

Corporate identity is important – there’s no question about it. It ensures brand recognition, builds trust and visibly conveys the brand’s values to the outside world.

But do all promotional items really always have to adhere strictly to the corporate identity?

Particularly when it comes to giveaways such as ballpoint pens, it’s worth thinking outside the box. After all, quality, feel and function are one thing – but the real ‘wow’ factor usually comes from creative design.

In the cover image, we show an example of how a promotional item can become a platform for creative ideas. How often do we see single-colour prints on a white ballpoint pen during the pre-press stage? In our view: that’s wasted potential! The design for our fictional ‘Mein Optiker’ is just a small glimpse – the possibilities are endless!

Another example is our pastel-coloured ballpoint pens on the right side with full-surface digital printing on the clip: at trade fairs, they’re an absolute crowd-puller. No joke – they fly off the shelves! And yet (admittedly) they rarely fit in with a classic corporate identity. But they stand out in a positive way, stick in people’s minds – and that’s exactly what promotional items are all about, isn’t it?

Of course, full-surface digital printing is a bit more expensive than a 1c barrel print – but the difference in impact is enormous. Instead of “oh well, just another ballpoint pen”, people will say: “Wow, I want one of those too!”

Good to know: 

• You can choose your own colour combinations for the components free of charge for orders of 500 units or more.
• For orders of 3,000 units or more, we also manufacture our most popular models in custom Pantone colours – entirely according to the customer’s wishes.
• As an EMAS-certified manufacturer, we produce exclusively at our site in Wolfach in the Black Forest – from the lead to plastic injection moulding, right through to assembly and printing. Everything from a single source, with responsibility and flexibility.

A plea for greater creative freedom 

Promotional items have the greatest impact when they go beyond what is expected. Klio Eterna Schreibgeräte GmbH & Co KG offers the perfect solutions for this: creative designs, bespoke implementation ideas and a free, no-obligation design service – for promotional items that really stand out, stick in the memory and that simply everyone wants to have!